Questionnaire Results - Poster advertisement .

These are the results from my questionnaire focusing on one of the film industries key advertising strategy; the poster.

What would first and foremost attract you to a poster?

What message would you like the text to convey?

Where would you prefer to see the focus of the image to be?

Would you prefer the main cast names to be included somewhere on the poster?

Questionnaire results - Magazine cover advertisement .

These are all of my graphs and pie charts showing the results of the questionnaire on magazine covers. All these will be analyzed and used at the planning stage of the assignment, which will give me a wider range of options and support when creating ideas for both my main and ancillary texts. I will use these results parallel to my planning.

What is your age?

On a magazine front cover what amount of text would you like see?

Would you prefer to see a certain color scheme

Would you prefer the image to stand out or be surrounded by other eye catching features?

What typical layout would you prefer on a magazine cover?

1) Position of title

2) Effect of title

Do you prefer standard photographic images or CGI (Computer Generated Images)?

Questionnaire results - Teaser trailer

Here I have analyzed all my results from my questionnaire on a teaser trailer. I have summed them up into a structured presentation of graphs and pie charts, that easily show the quantity of answers and their population of their choices.

What is your age?

What is your favorite genre of film?

What is your favorite sub genre?

What do you think are the most attractive/important features of this genre and what would you expect to see?

What do you thing is the most important effect in order to captivate you when watching a trailer?

What is the most recognizable elements of your favorite film?

Questionnaire research

As part of my primary research i looked at peoples reactions to different types of adverisement and asked them several questions on what they thought.

Trailer Questionnaire:

Poster Questionnaire:

Magazine Cover Questionnaire:

Ice Age's Blue Sky Studios

What is Blue Sky Studios?

Academy Award® winning Blue Sky Studios became a wholly owned unit of Fox Filmed Entertainment in 1997 (a subsidiary of News Corporation). The studio was founded ten years earlier with a mission to pioneer creatively superior photo-realistic, high-resolution, computer-generated character animation for the feature film, television and entertainment industries.

More info in following link...http://blueskystudios.com/content/company.

How do they work?

During the process of making an animation the company goes through several stages of production and design:

1. Story
2. Art
3. Modeling
4. Rigging
5. Materials
6. Layout
7. Animation
8. Lighting
9. Effects
10. Rendering
11. Paint
12. Editorial
13. R & D (Research and Development)
14. Systems

What else do they do?

Much like a lot of other media production or distribution companies, they tend to release further material based on their based text, and what Blue Sky Studios have done is create a number of ancillary texts to either promote their product even further or to promote the company in terms of audience interaction with their material. These includes short animated films suitably called Shorts.

Due to their success in the film animation industry, they have worked with several other big production companies such as, Paramount, Universal Pictures and Warner Bros.

Author: Blue Sky Studios,Title of page: What is Blue Sky Studios and processes, Date of publication: 2010, Date of access: 28th January 2010

Teaser Trailer analysis (Ice Age)

Here is the trailer for Ice Age, with the analysis in detail below.

The opening shot features the first introduction to one of the characters and instantly flows into the theme of comedy because its CGI unique expressions. Also they way in which the character struggles and emphasizes its motion forms a comedic image within the first few seconds of the trailer.

In terms of camera shots and techniques in the opening scene, the camera is panning along a snow covered landscape, setting the theme in terms of environment and surroundings. A very effective camera shot is then used to emphasize the struggle of the character. As the camera shot and angle is stationary it shows the constant movement and strain of the animated character from reaching its goal, positioned on the far left of the shot.

Through the continuation of the of the trailer the camera shots expand on revealing more knowledge of the film. There is a key camera technique about half way through the trailer, which starts with a close up of the characters face, which then zooms out to reveal the problematic twist unknown to the character at that moment, and the third and final shot is a high angle, stationary shot looking down on through the ice where the character has disappeared, to reveal and follow the journey of the animal.

There is repetition of the revealing shot, and is used agin at the end of the trailer where the camera shot, which is focused on the character, reveals the environment around it which automatically, introduces a second character and link to the title of the film.

The editing pace and technique currently is slow, until the second half of the trailer where the editing pace quickens, reflective of the narrative and high speed movement of the character falling from the broken ice above. The editing shot then slows right down towards the end with the introduction of the second character which causes suspense and tension, leaving the audience on a definite cliff hanger.

Even though there is no music in the entire teaser trailer, the diegetic sound is still very effective. Essentially all we here is the landscape noise and a reaction from two characters, and without any dialogue still reveals a lot of aspects of what is to come in the official movie. This is only effective however if the audience have some knowledge of the previous theme and storyline of the previous Ice Age movie.

At the very end of the trailer the only text jumps in informing us of the title of the film, the 3D experience that the viewer can enjoy and the release date. The release date of the film, just like Avatar, is a key form of persuasive information, that is essential to thoroughly attracting mass audiences.

Ice age Case Study (poster analysis)

The other film I have chosen to research is Ice Age created by Blue Sky studios. Although it may be in the same theme of animation, there is a clear and present different target audience of a younger generation.

Here are some useful medium from the Ice age trilogy.

This picture is great in revealing its identity and theme of film. The obvious comedic theme, due to its expressions of the CGI (Computer Generated Images ) characters, as well as its soft tone that compliments the rounded cartoon bubble style text of the title, help create an image that although looks quite scary and intimidating, humorous and attractive toward the younger generation.

The white space (negative space) behind the main focus of the image (the characters), as reflected upon in the research in the page layout and design, emphasises the focus of the advertisement making the animals, incredibly isolated and helps from keeping the picture from looking too overcrowded.

The text included in the shot, is the title of the film and the release date, below the names of the main vocal actors staring in the film. The title of the film, especially the sub-title, 'Dawn of the Dinosaurs' itself is almost seen in a comedic way as the image shows a clear stereotype of the dinosaurs, with the reflection that they are dangerous and threatening, which is true,but has a big contrast to the other characters who are seen in a more optimistic light, as individually creates characters, produced by Ice Age's production/Design team.